Brookshire Brothers celebrates 100

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The Dublin Brookshire Brothers store was among more than 100 locations that welcomed community members in celebrating the chain’s 100th birthday Saturday, Sept. 18.

Founded in September 1921, Brookshire Brothers has grown from a small general store in downtown Lufkin, Texas, to encompass 116 grocery and convenience stores, 72 pharmacies, 87 fueling stations, a fleet of trucks and trailers, a massive, centralized distribution center, a handful of coffee shops and two event venues.

In 1921, two brothers had a dream. At that time, the concept of a “grocery store” as it is known today didn’t really exist. The “Roaring Twenties” hadn’t taken off just yet, and the country was in the process of getting back on track after World War I.

In the midst of uncertainty and turmoil, brothers Austin and Tom Brookshire, each a veteran of the Great War, pooled their resources in an attempt to create their own grocery store.

“They had a small counter, and it only had one cash register,” said Austin’s son Eugene Brookshire. “People living out of town would come in and buy big quantities of everything.”

By 1928, thanks to the help and hard work of family and friends, Brookshire Brothers began to expand throughout East Texas. By 1938, Brookshire Brothers included 32 stores, and by 1957, the franchise made a graceful exit from a country grocery store and jumped full-speed into the modern supermarket era.

In 1966, three sons of Austin Brookshire - R.A., Eugene and Oscar - assumed leadership of the company, which grew to 69 stores in East Texas and western Louisiana.

Growth occurred through different means, including building new facilities and purchasing existing stores. The 1990s brought about numerous changes as the company continued its search for ways to meet the needs of its communities. In 1991, the company began selling gasoline, and in 1992, they opened their first pharmacy.

Brookshire Brothers faced numerous challenges throughout the years, including a brief period when selling out to a competitor seemed like a valid option. However, in 1999, Brookshire Brothers finalized its status in the Employee Stock Ownership Plan, giving every employee the opportunity to own a piece of the company. By 2006, Brookshire Brothers became 100% employee owned and still proudly carries that designation today.

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